The Importance of Diversified Instruction in K-12 Marketing Strategies
When Howard Gardner appeared on the educational scene, the world of didactic instruction changed for the better. This educational philosopher promulgated the idea that people learn in different ways. Some learn through music; others learn through linguistics; still others are intrapersonally inclined. The list continues and includes multiple categories of learning. This theory is at the heart of most, if not all, schools in the United States. When conducting k-12 school marketing endeavors, failure to pay attention to the need for diversified instruction, based on Gardner's Theory of Multiple Intelligences, is essentially pleading for a failed business.
Marketing materials in a way that shows their connection to Gardner's Theory is important for a number of reasons. First of all, schools often base their curricula on this theory, and they expect teachers to integrate instruction in such a manner. Performing k-12 market research will reveal that schools often base their overall pedagogy on this theory.
When schools see that material is geared toward Gardner's Theory, they feel that they are working toward the same goal as the production company. They also know that the source on which the material is based carries a strong reputation with it. School officials want to know that they are working toward a common goal, but they also want to ensure that the company is well-versed in education.
Mentioning the Theory of Multiple Intelligences helps marketing firms to solidify the reputation of the production company in the eyes of the school. A school is likely to turn away from products that do not display any knowledge of this important theory. Also, realistically, in an age where technology has such a prominent role in the classroom, diversifying instruction is simply part of the experience. Not only should marketing entities pay attention to the mark that Gardner has left on the world of education, but they should also focus on the ways that technology functions in the modern classroom. Marketing toward this need is sure to give them an advantage in the world of education. Coupled with Gardner's theory, a tremendous level of success and tangible results can manifest.
